Strategic Plan
SMPS Philadelphia is proud to unveil our 2025–2028 Strategic Plan!
This plan sets the course for the future of our Chapter, reflecting the ideas, insights, and aspirations of our members. We’re excited to share both the development process and the outcomes that will shape our path forward.
Implementing the Strategic Plan will be an ongoing and collaborative effort — and we invite you to be part of it. If you're interested in helping us bring this vision to life and advance our Chapter, we’d love to hear from you!
Strategic Plan Development Process & Results
Our Development Process included: Assessment Survey, Identification of Common Themes, In-Person Workshop, Prioritization of Goals and Strategies, Presentation of Results, and Identification of Volunteers.
As part of our plan development, we created a three-year aspiration statement for the Chapter:
In June 2025, an overview of the Strategic Plan Process and Results was presented to our members. Click the image below to view a PDF of the Presentation to Membership and review details of the plan.
Facilitator
Thank you to Holly Bolton for serving as the Facilitator for our Strategic Planning Process.
Holly Bolton, FSMPS, CPSM | Owner, 3chord Marketing
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A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, grew up with her nose in a book and a pencil in her hand. Today, she channels that love of story into her role as owner of 3chord Marketing, a marketing communications firm that helps architecture, engineering, and construction companies understand and connect with their audiences through research, strategy, storytelling, and skills development. With 20+ years of experience in the A/E/C industry, Holly has worked in a variety of marketing, business development, and corporate communication roles for architecture and engineering firms. Holly served as the Society of Marketing Professional Service’s 2022-2023 president, and she has also been president of the SMPS Foundation and SMPS Indiana. She has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri. Passionate about both the built and natural environment, Holly enjoys exploring the U.S. national parks and hiking trails in her new home state of Wisconsin. |
