Domain 1 - CPSM Boot Camp Single Session

February 10, 2021
12:00 PM - 1:00 PM
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Zoom Meeting

This one-hour session addresses the first domain of practice. As defined by SMPS, marketing research is executed to gather, record, and analyze data related to marketing a firm’s services. The data can be used to identify and define marketing opportunities; generate, refine, and evaluate marketing actions; monitor marketing performance; and forecast trends.

Kayla McCause, CPSM |Presenter 
Business Development and Marketing Strategist, Dragonfly AEC Consulting

A well-respected leader in the industry, Kayla has held a variety of leadership positions specializing in developing and executing creative marketing and targeted business development strategies, implementation, and coaching. She believes any successful strategy starts from within and works with clients to develop internal processes, build consensus, and coach technical staff.

For more about the Six Domains of Practice, click here

Refund Policy
Refunds for cancellations made two business days (48 hours) in advance of an event will be provided and are subject to a $5.00 processing fee. Contact Treasurer via email with requests.