Market Research for Transformative Business Insights

October 22, 2020
9:00 AM - 10:15 AM
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Zoom Meeting


Registration Fee

$15 Registration for SMPS Members
$30 Registration for Non-Members

Market research is the key to answering the most important question you can ask as a marketer and business developer: Who are your clients and why would they choose you as a service provider? Without the necessary research, you have no idea if what you’re offering is needed, wanted, or has the potential to sell. Dodge Data & Analytics Industry Insights Research Director Donna Laquidara-Carr will detail how to conduct research that will yield insights into your firm's market position, differentiators, client pain points, your competitors, and the effectiveness of your current practices.

Learning Objectives:

1. Determine your level of familiarity with market research.
2. Identify the most valuable types of information for your company to gain through market research.
3. Determine the areas of research most valuable to enhance your company’s reputation as a leader.
4. Learn how to assess/measure the market today.
5. Gain a better understanding of your clients/potential clients/competitors/partners.
6. Learn how to incorporate market research as a regular part of your firm's marketing program.


Donna Laquidara-Carr, Ph.D.

Industry Insights Research Director
Dodge Data & Analytics

Donna Laquidara-Carr, Ph.D., is industry insights research director at Dodge Data & Analytics, where she provides editorial direction to the SmartMarket Report Series, covering such diverse topics as World Green Building Trends, Business Value of BIM, Managing Risk in the Construction Industry, The Drive Toward Healthier Buildings, Building a Safety Culture and Lean Construction. Her insights on these topics have been published in numerous industry publications, and she regularly conducts webinars and speaks about this research at events for diverse organizations, including the AIA National Conference, CMAA National Convention, AGC National Convention, the Lean Congress, Greenbuild, the inaugural WELL Conference and BOMA.

Deirdre McGrath
Director, National Business Development
Dodge Data & Analytics

Deirdre is responsible for working with the construction industry’s largest firms across all Dodge Business Intelligence Solutions. Since her career began at Dodge 29+ years ago, Deirdre has successfully held and succeeded in multiple assignments. In this time she has gained a deep understanding of industry leaders and their processes, and how they use Dodge Business Intelligence data as a tool to empower their companies today and strategize for the future from a position of market knowledge. 

Refund Policy
Refunds for cancellations made two business days (48 hours) in advance of an event will be provided and are subject to a $5.00 processing fee. Contact Dayna Abbott via email with requests.