LEVERAGING THE EDGE: When Marketing Matters the Most

September 23, 2020
4:00 PM - 5:15 PM
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There’s a lot going on these days – a public health crisis, a sluggish economy, social and political discord, ZOOM fatigue – and in the “new normal” nothing is the same as it was just a few short months ago.

Now, more than ever, the pressure is on A/E/C marketers to help their internal teams deliver services and keep clients happy. And in an industry where even in the best of times overhead salaries raise eyebrows, we must leverage every opportunity to seize the respect and recognition we have earned and deserve. Among the relevant questions this virtual panel of leading industry experts will explore are:

  • How can we help our firms’ leaders pivot their business development strategies?
  • What do clients REALLY want and need from us now?
  • How does marketing add value to the overall performance of a company?
  • What should the main focus of the marketing department be right now?
  • How can networking, training, and mentorship add value to our existing skill sets?


PANELISTS

Rich Hackman, Marketing Associate, Fisher Dachs Associates

Judy Hricak, CPSM, CiPP, Vice President and Chief Communications Officer, Gannett Fleming
Nadine Roper, Vice President, National Director of Marketing Communications, STV Incorporated.
Matt Wittemann, CPSM, Director of Client Services, Meyer

CREDITS: 1.0 CPSM

      

Refund Policy
Refunds for cancellations made two business days (48 hours) in advance of an event will be provided and are subject to a $5.00 processing fee. Contact Dayna Abbott via email with requests.