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Chapter Members Win National Marketing Award

Sharing the limelight are Darcy Veneziale, CPSM, and Karina Vargas-Aquino, recognized for their efforts as part of the marketing team behind a campaign to promote the 30th anniversary of The Lighting Practice (TLP). TLP was honored with an Award of Excellence in the Promotional Campaign-Digital category of the 43rd Annual SMPS Marketing Communications Awards that capped the 2020 Build Business conference.

To promote the firm’s milestone anniversary and engage clients and team members, Darcy, Karina, and TLP Principal Jered Widmer launched a month-long digital campaign in October 2019 that targeted current and past clients, design partners, team members, and the lighting community. The campaign relayed the history, culture, experience, and expertise of TLP with infographics, before and after project photos, award recognitions, project highlights, and team photos.

Darcy is a marketing manager at TLP and the Chapter’s president-elect. Karina is a marketing assistant at TLP and serves on the Chapter’s communications committee.

TLP, a WBE/DBE certified firm and leader in lighting design for three decades, is a valued 2020-2021 Chapter sponsor at the Gold level. With offices in Philadelphia and New York, TLP has partnered with developers, building owners, and design professionals to develop innovative lighting solutions.

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