Webinar | Transform Your Firm’s Website to Drive Growth
October 22, 2019
2:00pm – 3:30pm
Please arrive 15 minutes early to allow time to get settled before the webinar begins at 2pm.
Gather with local Philadelphia AEC colleagues and tune into this month’s in-person webinar hosted by SMPS HQ. With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one.
So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience.
To capitalize on growth opportunities, websites must serve as platforms for differentiation, thought leadership, business development and talent acquisition. Growth-driven websites are planned, designed, and developed with the audience—not the firm—in mind. Unfortunately, many A/E/C firms are missing out on growth opportunities due to websites that deliver a subpar user experience and miss the content, design, and technical mark. So how do we fix that?
We’ll look beneath the data of bounce rates, average session times and heatmaps to diagnose common issues and uncover powerful insights that drive action. You’ll hear dozens of actionable, data-backed tips from a UX pro and be equipped with the tools to turn your website into a business development tool that engages your audience and sets you apart from your competitors.
**This webinar will be streamed in McCormick Taylor’s office. Registrants must be in-person to participate.**
Tim AsimosPartner and Director of Digital + Growth, circle S studio Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience inside and outside the A/E/C industries. As partner and director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country.
During this webinar, attendees will:
- Identify common website issues that detract from the user experience
- Discover the latest innovations and best practices in UX, web design, and development
- Understand key content, design, and technical changes needed to transform their website to drive both user experience and firm growth
- Discover keys to optimizing for both users and search engines
Complimentary for members
$25 Registration for Guests
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.