Webinar | Secrets of Success: Managing a Decentralized Marketing Team
March 24, 2020
2:00pm – 3:30pm
Please arrive 15 minutes early to allow time to get settled before the webinar begins at 2pm.
Gather with local Philadelphia AEC colleagues and tune into this month’s in-person webinar hosted by SMPS HQ.
Absence might make the heart grow fonder—but does working remotely make more efficient marketing teams? As firms in the A/E/C industries continue to grow, they’re typically faced with how to organize their marketing staff while considering overhead costs, workflows with technical staff, investments in the workspace, marketing staff morale, and opportunities for marketing career growth.
Whether your marketing team all sits together in the most fun section of the office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you’ll gain insights learned from our presenter Jen McGovern, CPSM, who has years of experience managing a decentralized marketing team.
During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.
**This webinar will be streamed in McCormick Taylor’s office. Registrants must be in-person to participate.**
Jen McGovern, CPSM | Mid-Atlantic Regional Marketing Manager, VHB
With extensive editing, writing, and marketing experience, Jen fell into the A/E/C industries in 2012 and found a passion for proposals and infrastructure projects. A prolific writer and presenter, Jen is the president-elect of SMPS Washington, DC. She also serves on the Marketer Editorial Committee and received her CPSM designation in 2015. As the mid-Atlantic regional marketing manager for VHB, Jen leads a decentralized regional marketing team of nine marketers that works together to support seven offices from their workstations in four separate offices.
During this webinar, attendees will:
- Understand the benefits and drawbacks of the centralized, hybrid, and decentralized marketing team models
- Consider how to determine the marketing team model that works best for their firm
- Learn how to present the case for a new or changed model
- Learn best practices for managing a decentralized or hybrid marketing team
1.5 CPSM Credits
1.5 AIA Credits
Complimentary for members
$25 Registration for Guests
*Registration information coming soon*
1818 Market St.
Philadelphia, PA 19103
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.