May 6, 2020
Webinar Through Zoom | 9:00am-10:15am
What will professional services marketing look like in 2022? How will marketers, business developers, and firm leaders leverage new techniques to keep up with the disruptions that shake the foundations of marketing and business operations? What skills will you need to learn to keep your firm in the forefront? Learn to leverage new technologies to elevate your firm’s marketing programs, enhance your skills to stay at the forefront of emerging marketing trends, increase your value to clients, and find opportunities for self-improvement. This program will include an interactive workshop, with attendees determining which approaches they believe will be incorporated into their firm’s marketing in the coming years.
- Attendees will leverage new technologies to elevate their firms’ marketing programs.
- Attendees will enhance their skillset to stay on the forefront of emerging B2B marketing trends.
- Attendees will increase their value to their firms, providing transformational marketing leadership.
- Attendees will identify gaps in knowledge or skills to determine opportunities for self-improvement
Scott D. Butcher, FSMPS, CPSM
Principal/Owner, Aecumen, llc
Scott D. Butcher, FSMPS, CPSM has more than 25 years of experience in the A/E/C industry. He is Principal/Owner of Aecumen LLC, past director of SMPS HQ, and past president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, AGC, ABC, CMAA, SAME, PSMJ, SDA, ASCE, IFMA, USGBC, Deltek, and others. A widely-published authored who has written 20 books/ebooks, Scott writes the Marketropolis blog on ENR.com and has written more than 200 articles and blogs for A/E/C media. He is a Certified Professional Services Marketer and a Fellow of SMPS.
CPSM Credit: 1
AIA CES LU: 1