Webinar | Connect and Capture: Writing to Win Business
February 11, 2020
2:00pm – 3:30pm
Please arrive 15 minutes early to allow time to get settled before the webinar begins at 2pm.
Gather with local Philadelphia AEC colleagues and tune into this month’s in-person webinar hosted by SMPS HQ.
In an increasingly digital workplace, we rely on written communications to build relationships and business. While technical skills are how we get the job done, effective digital communications allow us to differentiate ourselves, tell a compelling story, and drive client behavior. Firms that communicate effectively online will have a great advantage in winning work and maintaining relationships.
During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.
**This webinar will be streamed in McCormick Taylor’s office. Registrants must be in-person to participate.**
Mercedez Thompson, MA | Proposal Specialist, Michael Baker International
Mercedez Thompson understands the role communications plays in an increasingly digital workplace. To help professionals, she teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work.
Mercedez earned her Master of Arts in English from Indiana University in June 2017 and her Bachelor of Arts in Literature from Ohio State University in August 2011. Currently, she is a proposal specialist at Michael Baker International in Pittsburgh, implementing processes to translate capture planning into winning proposals. She has taught Composition at the University of Nevada, Reno and Indiana University-Purdue University Indianapolis. You can connect with Mercedez on LinkedIn or at her personal blog, simplywritingblog.com
During this webinar, attendees will:
- Discover how to prioritize their readers’ interests, concerns, and values to make better decisions about content
- Practice producing succinct and specific writing in common communications such as emails and cover letter
- Learn and review grammatical and mechanical conventions to develop correct, error-free writing
- Acquire the skills to communicate succinctly and correctly to an intended audience
- Explore ways to build relationships via writing and digital communications
1.5 CPSM Credits
1.5 AIA Credits
Complimentary for members
$25 Registration for Guests
1818 Market St.
Philadelphia, PA 19103
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.