The Power of Digital Marketing
Webinar Hosted on Zoom | May 20 | 9:00am – 10:15am
FischTank will present an overview of digital marketing and PR that goes beyond just posting to social platforms and maintaining baseline email marketing programs and media relations, focusing instead on how to leverage these tactics in a more objective-driven way. By defining objectives – such as powering lead gen/business development, production of sales/marketing tools, and improved online reputation and search results – marketers can determine how to best use both traditional and digital marketing and public relations tactics. The presentation will provide best practices for implementing programs; make recommendations for creative and effective campaigns; share actual case studies; and more.
- Learn how digital marketing and PR can support project lead generation and business development
- Learn how to develop a successful marketing campaign
- Learn about digital marketing tools that will help you save time and energy
- Understand public relation tactics that will elevate your firm’s reputation and help win work
Eric Fischgrund | Founder, FischTank PR
Eric Fischgrund is the founder of FischTank PR, a marketing and communications group that provides marketing, media relations and digital strategies for companies ranging from startup to publicly held large-cap companies. FischTank is not a firm that checks off boxes and accepts the status quo – we develop creative and effective campaigns, regardless of industry, in pursuit of client objectives.
Eric and the FischTank team have worked with a number of developers, engineers, Industrial Internet of Things (IIoT) tech providers, architects, green builders and construction and engineering firms in New York City, Philadelphia, Phoenix, Chicago, Austin, Tampa, and other prominent metropolitan areas.
Media coverage for these clients has spanned Wall Street Journal, Forbes, Fast Company, USA Today, local business press and all prominent trade publications. Beyond generating this coverage, FischTank leverages digital and social media marketing tactics to achieve client objectives, such as positive impacting online search and driving business development efforts.
1 AIA CES/LUs
1 CPSM LU
- Member: Complimentary
- Non-member: $15
For more information contact: