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Strategic Sales Planning – May 18, 2016
5:00 — 6:00 PM Networking / Cocktail Reception (open bar)
6:00 — 7:30 p.m. Program
In today’s competitive AEC environment Design Firms and Building Companies must focus their energy to ensure that all members of the organization are working toward the same goals. Many business leaders have an intuitive sense of their strategy – they know where their organization needs to be and the key sales and marketing activities that will get it there. However, many times the strategy remains a virtual plan – locked in the heads of management and not well communicated throughout the organization. When management, business development, marketing, operations and even your customers know where you’re going, you position yourself ahead of your competition.
Once you recognize the need to plan, you now have to get it done: facilitating the buy-in and commitment of your leadership team and the rest of your organization. This discussion is focused on facilitating business development strategy throughout your organization and developing a plan to get it done. Guest Speaker: Lori J. Sullivan, Principal, Blueprint Consulting.
The purpose of this Sales Planning Seminar is to learn how to build a strategic business development plan for achieving your sales targets. A good planning process brings operations and sales together to set goals and to generate agreement on strategic priorities, outcomes and results.
- Learn how to build a solid plan that aligns the sales strategy with the corporate strategy so that sales energy and resources are efficiently used and measurable goals are established that drive performance and compensation
- The planning process – who should participate, how to set it up, what to focus on and what should come out of it
- Building the Plan – tools and techniques that guide you through the planning process
This program is eligible for 1.5 CPSM credits and 1.5 AIA CES LUs.
Cost: $65 members, $85 non-members
Maggiano’s Little Italy | 1201 Filbert Street, Philadelphia, Pa 19107
Cancellations made by 12:00 a.m. three business days prior to the event will be fully refunded. Due to SMPS Philadelphia’s commitment with meeting facilities for food and beverage quantities, all cancellations after that time and no-shows will be ineligible for a refund.