Staying Afloat in a Sea of Content: Management Processes, Tips & Techniques
*The event has been postponed*
8:00 – 8:30 – Registration, Breakfast, and Networking
8:30 – 10:00 – Program Presentation
Content management can take many forms and is dictated by your organization’s strategy. So, how do you determine which tools and techniques are best suited to you?
Join us for a morning of digital discovery as we help you unravel your complex web of content by exploring the robust content generation and management systems used by industry professionals. We will begin with a discussion of what our panelists consider “content,” and then launch into a conversation about their favorite tools and methods for creating, sharing, managing and automating content across project pursuits and corporate communications, including PR, email, web and social. This event is designed to help lean organizations learn to manage content efficiently and to keep up in the rapid, digitally evolving marketing landscape.
- Learn about content management tools, systems and processes.
- Understand how organizations are leveraging content marketing to drive results at their organization.
- Gain actionable tips on how to improve your current management system.
- Identify new distribution channels or techniques to incorporate into your organization’s communications strategy.
Attendees will participate in a Q and A with the panelists.
Anne Miller | Marketing Director, Kinsley
Anne is a 20+ year veteran of marketing and business development for AEC firms, with a resume that includes marketing and business development roles with small local companies as well as firms with global operations. Now, as Director of Marketing at Kinsley Construction, Inc., a regional construction services firm, Anne leads the Pursuit Marketing team in the execution of their “Dirt-to-Done” process, which supports the development of strong marketing content that’s used in pursuit materials as well as marketing communication pieces.
Anne is a 13-year member of SMPS; she is a Past President of the Central PA Chapter and currently leads the chapter’s CPSM advocacy programs. She has presented at Build Business and the North East Regional Conference, and led several “Tech Tools” webinars for SMPS National.
Christian Munson | Senior Brand Manager, HNTB
Christian Munson is Senior Brand Manager for HNTB, an infrastructure solutions firm. In this role, he supports business objectives with communications strategies that include media relations, social media, content development, internal communications and events. Munson joined HNTB after nearly 20 years in communications agencies, where he served transportation, higher education and technology clients. He also covered the technology beat for the Washington Business Journal and began his communications career in the Virginia Governor’s office. He is a graduate of James Madison University.
Mike Lauer | Marketing Communications Specialist, McCormick Taylor
Mike is a passionate editor with a background in creative and technical writing. For five years, he has created content for internal and external audiences at McCormick Taylor. He manages the firm’s social media and PR presence and helps develop content strategies and multimedia communication campaigns in support of the firm’s marketing and employment objectives. Mike translates complex engineering jargon into succinct language for a variety of marketing materials, including website copy, social media campaigns, employee announcements, project summaries, and other news relating to the firm.
Mike served as Communications Chair for the Public Relations Society of America’s Philadelphia Chapter for two years and is currently involved with the American Council of Engineering Companies of Pennsylvania’s Marketing Committee.
Ida Cheinman | Principal and Creative Director, Substance151
Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche in professional services and A/E/C industries.
Ida uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.
Ida’s work has earned multiple design awards and industry recognition and has been published nationally and internationally. She is a sought-after speaker who has presented for professional services organizations and conferences nationwide and a frequent contributor to industry webinars, blogs, podcasts, and publications.
1.5 CMPS Credits
Registration Coming Soon
The Lighting Practice
Public Ledger Building, 600 Chestnut Street
Philadelphia, PA 19106
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.