SMPS Philadelphia Lauds AEC Marketing Advocates at a Legendary Evening
April 20, 2016
The Philadelphia Chapter of the Society for Marketing Professional Services (SMPS) held its inaugural SMPS Philadelphia Honoring Legends event on April 13th at Maggiano’s Little Italy in Center City. Awards were presented to three of the Greater Philadelphia Region’s most influential A/E/C business leaders who have demonstrated a dedicated commitment to the ongoing marketing efforts of their firms. Award recipients were: Helen Diemer, President and Principal of The Lighting Practice, Tony DiLeonardo, President of Wick Fisher White and Nelson Shaffer, Executive VP and CAO of Pennoni.
SMPS and its chapters benefit from the support of 3,700 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors. The purpose of the Legend award is to represent the individuals at these firms that support SMPS Philadelphia and local firm’s marketing efforts. Nominated anonymously by their colleagues, fifteen candidates were selected for consideration for the three awards and were judged by five country-wide SMPS Chapter Presidents on the following criteria:
- A well-rounded individual who fosters leadership
- 25+ years’ experience in the A/E/C industry (any profession; i.e. architect, engineer, designer, planner, owner, principal, etc.)
- 10+ years in the Greater Philadelphia Region
- Demonstrated support of or has been influential in marketing efforts
- Excelled in one or more of the 6 Domains of Practice for Professional Services Marketing: Marketing Research, Marketing Planning, Client and Business Development, Proposals, Promotional Activity, and Management
The three winners clearly exemplified the definition of a legend, understanding the value of marketing and marketing efforts and showcasing unique strengths. Helen Diemer was thought to “clearly excel in the 6 Domains of Practice” and is “an example of true leadership.” Tony Dileonardo was described as “a unique role model that balances the technical aspects of the trade with marketing and reinvigorating the firm.” Of Nelson Shaffer, it was noted that “It’s clear that this Legend has empowered and supported the firm’s marketing efforts.”
The lively affair was attended by over 60 professionals eager to celebrate the efforts of the honorees and winners. As might be expected from such innovative and forward-thinking leaders, the common theme of the acceptance speeches was this: No one does it alone.
About SMPS Philadelphia: The mission of SMPS is to advocate for, educate, and connect leaders in the design and building industry. The Society represents a dynamic network of 6,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. Founded in 1982, SMPS Philadelphia has more than 120 members and a mailing list of 600+ A/E/C professionals.