Planning Successful Client Events – October 11, 2017
Precise Coordination, Extraordinary Results
11:30 AM – 1:30 PM
Event planning is probably something that you have been asked to take on at least once, and probably more often than that!
This makes sense, if you think about it, since client relations and business development are closely tied to events. Seriously, what better way to get your technical staff in front of your clients and prospects than to have them give technical presentations? Add to that some free food, drinks, and interacting – and you end up with a magical combination called a successful event!
Join us as we discuss not only tips for planning client events, but how to take your client events to the next level! You’ll learn how to implement efficient, scalable processes to be able to develop event programs to meet your firm’s needs.
Planning successful events not only allows your marketing team to hone their digital marketing skills and improve relationships with the technical staff, but it also helps you contribute in a meaningful way to your firm’s business development efforts. Repeat after me: precise coordination, extraordinary results. Come find out how to get started!
AIA Learning Objectives
- Develop an organized project management system to effectively execute technical seminars and conferences from inception to completion
- Identify opportunities for business development through event coordination
- Perform primary and secondary market research to develop carefully curated technical content, resulting in optimal event attendance and attendee engagement
- Refine digital marketing skills and increase event ROI through audience targeting, precise budgeting, event collateral design, and post-event tracking and follow-up
Speaker: Alexis M. Newman, MBA
2017-2018 President, SMPS New York Chapter
Senior Marketing Specialist
Simpson Gumpertz & Heger (SGH)
Alexis Newman, Senior Marketing Specialist for Simpson Gumpertz & Heger (SGH), works closely with firm principals to manage SGH’s nationwide continuing education and client events program. Over her past 12 years at SGH, Alexis has become a valued member of the marketing team, having transitioned from office manager, to the proposal team, and finally to the corporate marketing communications team. Alexis established a robust events program for the firm, growing it from modest beginnings in one location, to a prolific, well-respected program reaching audiences in all seven office locations across the nation. Alexis has a passion for the built environment and for collaborating with the talented engineers, architects, and scientists at SGH. Her passion also extends to SMPS. Alexis has been an active member since 2006 and was named SMPS-NY Member of the Month in March 2014. She served as Director of Communications for the New York Chapter from 2014 to 2016, and was honored with the “President’s Cup for Outstanding Service to SMPS-NY” in 2016. Alexis continues to share her passion for A/E/C marketing as President of the New York Chapter.
Cost: Members $15; Nonmembers $30
Special Thanks to Our Event Sponsor:
Pennoni | 1900 Market Street, Suite #300, Philadelphia, PA 19103
Cancellations made two weeks prior to the event will be fully refunded. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 5 days prior to the event.