Take Your Proposal to the Next Level
Wednesday, May 22, 2019
8:30am – Registration and Networking
9:00am – Presentation
Did you ever wish you could have more of an impact on your clients’ decisions? What if you could get into their heads, influence their decisions, and craft more compelling proposals?
SMPS Philadelphia proudly hosts Matt Handal (author and contributing editor of SMPS Marketer) as he delivers this immersive three-hour experience, taking you through a three-step workshop designed to give you new insights into your clients’ decision process and help you leverage science-based tactics to create more compelling proposals.
Step One: Introduction to Mind Marketing
The presentation goes over the science of the mind and how you can leverage this knowledge to get into your client’s head.
Step Two: Step Into The Shoes Of The Proposal Evaluator
This session is a hands-on experiment that puts you in the role of the proposal evaluator. Each group will be presented with a number of REAL proposals and will be required to decide on a clear winner.
By gaining a TRUE understanding of what proposal evaluators are challenged with and how they make decisions, you’ll know what to focus on the next time you develop a proposal.
Step Three: Proposal Development Secrets
Based on the book of the same name, this presentation delves deeper into the proposal development secrets that will give you an edge over your competition. It also covers additional topics not included in the book.
*This event is eligible for 3 CPSM credits. AIA credits are pending.
AIA Learning Objectives
Upon completion of this workshop, attendees will:
- Understand the science behind decision-making
- Gain methods for influencing decision-making
- Identify and remedy the biggest proposal mistakes you are making
- Learn strategies to help increase your firm’s win rate
- Registration includes breakfast
- The event is eligible for 3 CPSM credits. AIA credits are pending.
- For this event, $10/ticket is being donated to the Kelly McGann Path to Certification Scholarship
Matt Handal is the author of the book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time. He has produced successful proposals for some of the largest professional service firms in the world. His proposals have gone to government and commercial clients in every state and overseas.
He offers advice for Principals and the marketers who work for them as a contributing editor to SMPS Marketer and the host of www.helpeverybodyeveryday.com, a block dedicated to helping marketers in the AEC industry.
Register by 5/20:
$65 member registration
$85 nonmember registration
Walk in Prices (after registration closes)
$85 member registration
$105 nonmember registration
111 South 17th Street
Philadelphia, PA 19103