Lights, Camera, Action!
Telling Your Company’s Stories Via Video
December 11, 2019
8:00 a.m. Registration/Networking
9:00 to 10:30 a.m. Presentation
Dorothy J. Verdon, CPSM | Founder, Bright Bunny Communications
Dorothy is an information synthesizer who has provided writing, editing, market research, business development, graphic design, photography, photo editing, and strategic planning services to employers and clients in the A/E/C industry since 1979. Her special skill is in combining words and images to produce brand-strengthening content and effective marketing communications of all types (except video!) across the media spectrum.
David D’Alba | Producer, Urban Video Productions/ Urban Engineers
David’s leadership and success in this market over the previous 15 years has led Urban Engineers to expand its video resources from what was initially an internal operation to become a highly competitive, external media productions agency. In just the past year, David has led and implemented projects for a wide array of clients that include Fairmount Water Works, Burns Engineering, The Pennsylvania Horticultural Society, and the Center City District. He received his bachelor’s degree in Film and Media from Temple University. In his free time, David prefers the outdoors, whether it is skiing, running, hiking or camping.
David will address the in-house, DIY approach. His presentation will address Urban’s internal process for new video development; provide valuable technical information pertaining to equipment, lighting, sound, backgrounds and editing; challenges encountered; external video promotion; and lessons learned. To provide context, Urban’s award-winning video, “Watershed,” will be shown prior to David’s presentation.
Kathy Babcock, AIA | Associate/ Kelly Maiello Architects
After beginning her career as an interior designer more than 30 years ago, Kathy later obtained a Bachelor of Architecture from Drexel University and is a registered architect. In 16+ years at KMA, her focus has been historic restoration and preservation with a keen interest in adaptive reuse. Kathy enjoys anything that involves creative problem solving, evidenced by the 12 years she has invested as a project architect and project manager on projects at the Philadelphia Free Library’s main building on Logan Circle.
Kathy will speak to the outsourced approach, detailing her first-time experience with the development and production of an eight-minute video chronicling the $36 million renovation of the Philadelphia Free Library’s Parkway Central building. Among the challenges were obtaining owner permission and securing their participation; submitting to oversight by the world-renowned design architect; and managing the filming and production process as a novice to the medium. A shortened version of the video will be shown in advance of Kathy’s presentation.
Greg Koorhan | CoFounder/Crossbow Studio
Greg Koorhan is an award-winning film director and producer and co-founder of Crossbow Studio, an independent production company specializing in uplifting stories that inspire, educate and entertain. He is also the author of the #1 best-selling book, “Don’t Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience.” As a speaker and coach, Greg is happiest when he is sharing his 30+ years of storytelling, marketing and brand-building experience to help you shortcut the process of finding your voice and creating content that compels your audience to action. His teen/family feature film, “Project Pay Day,” is set for release in 2020.
Greg will represent the videographer-for-hire’s viewpoint. His presentation, which will be preceded by a short video, will cover industry best practices related to working effectively with an outside firm, and how you can use the most vital factor of all when it comes to creating a successful video: the integration of the art of storytelling.
- Explore the most current hardware and software associated with shooting and producing video
- Identify the challenges and lessons learned based on first-hand experience with both DIY and outsourced videography service approaches
- Provide best industry practices from an in-house studio and independent videographer perspective
- Learn how the art of storytelling provides the framework for a coherent and cohesive video
- Present insights on how and where to promote your video for maximum exposure
530 Walnut Street
Philadelphia, Pennsylvania 19106 USA
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.