Leveraging the Edge: When Marketing Matters Most
Wednesday, September 23, 2020 | 4:00pm – 5:15pm
Panel Discussion Hosted on Zoom
There’s a lot going on these days – a public health crisis, a sluggish economy, social and political discord, ZOOM fatigue – and in the “new normal” nothing is the same as it was just a few short months ago.
Now, more than ever, the pressure is on A/E/C marketers to help their internal teams deliver services and keep clients happy. And in an industry where even in the best of times overhead salaries raise eyebrows, we must leverage every opportunity to seize the respect and recognition we have earned and deserve.
Among the relevant questions this virtual panel of leading industry experts will explore are:
- How can we help our firms’ leaders pivot their business development strategies?
- What do clients REALLY want and need from us now?
- How does marketing add value to the overall performance of a company?
- What should the main focus of the marketing department be right now?
- How can networking, training, and mentorship add value to our existing skillsets?
Rich Hackman, Marketing Associate, Fisher Dachs Associates
Rich Hackman is a Marketer with Fisher Dachs Associates, Theatre Planning & Design in New York City.
Rich has extensive experience consulting with ad agencies, working in-house creative at corporations, and also as a creative service entrepreneur building his consulting business across various industries. Rich has developed marketing campaigns as the Art Director for Fortune 500 companies, done photoshoots for global fashion brands, and regularly films promotional advertising for small businesses. From planning and strategy, ideation to conception, he seamlessly transitions to hands-on execution and production and is adept at navigating all aspects of a project’s marketing lifespan.
Judy Hricak, CPSM, CiPP, Vice President and Chief Communications Officer, Gannett Fleming
A 30-year veteran of Gannett Fleming, Judy is the first person in the firm’s 100+ year history to serve as chief marketing officer, and now chief communications officer. As the CCO, she is responsible for leading the planning, development, and implementation of the Gannett Fleming global C-suite communications strategy. She also serves as a senior counsel and coach to the executive team and primary sponsors for firm-wide change management initiatives. A champion of diversity and inclusion, Judy co-founded and launched the award-winning employee resource group Connected Women at Gannett Fleming™ in 2017, with a mission to create a culture that empowers, supports, and mentors women to achieve career and personal success. In 2018, she launched Connected Allies, a powerful subcommittee of Connected Women, with a mission to drive best-in-class “allyship” across the firm.
Nadine Roper, Vice President, National Director of Marketing Communications, STV, Inc.
Nadine has spent most of her professional career leading marketing communications for large/mid-sized firms in the built environment. She recently celebrated a 20-year career with STV Incorporated, a national E/A firm, where she is a Vice President and National Marketing Communications Director overseeing one of the largest centralized marketing teams in the industry. Nadine sets the department’s vision and strategic goals and develops Best Practices and standards. When she is not conjuring up new means of boosting the firm’s competitive edge, she looks forward to playing virtual games with the NY team at Happy Hour. Lives actively by the mantra “You won’t get anything you don’t ask for.”
Matt Wittemann, CPSM, Director of Client Services, Meyer
Matt manages the growing business of the Senior Living Studio, a specialized architecture, interior design, branding, and FF+E procurement design firm, at Meyer in Ardmore, PA. Matt focuses on developing relationships with both for-profit and not-for-profit senior living clients as well as Meyer’s trusted business partners. With more than 15 years of experience in the A/E/C industry, Matt has developed a reputation as a leader in marketing and business development. Matt takes an active role in outside trade organizations including the Urban Land Institute (ULI) where he serves on the national Lifestyle Residential Development Council, the Philadelphia-District Housing and Investment Councils, and is a former co-chair of the Young Leaders Council. Matt is a Certified Professional Services Marketer (CPSM) and a member of the Society for Marketing Professional Services (SMPS).
Darcy Veneziale, CPSM, Marketing Manager, The Lighting Practice
Darcy Veneziale, CPSM is the Marketing Manager with The Lighting Practice. Since 2012 she has worked closely with her team to maintain TLP’s brand, coordinate marketing initiatives, and manage the firm’s proposal process. She works closely with leadership, supporting business development efforts for both the New York and Philadelphia offices. Darcy has also been an active member of SMPS Philadelphia since joining the organization in 2012. As President-Elect for the 2020-2021 program year, Darcy is looking forward to supporting her fellow board members and the Philadelphia Chapter by furthering SMPS’ mission of education and marketing excellence in the A/E/C industry.
Join us to find out how you can leverage your edge!
- Maximize marketing planning techniques to add value to departmental participation on company goals.
- Use market research and performance measurement statistics to design and fine-tune astute business development strategies.
- How to keep the pipeline of proposals robust during seemingly slower periods of project activity.
- How to partner with technical staff to add true value to the sales process.
1 CPSM Credit
$15 – SMPS Members
$30 – Non-members