Human Connection in the Age of Digital | The Secret Weapon to Your Firm’s Success
Wednesday, March 27, 2019
8:00-8:30am – Networking and Registration
8:30-10:00am – Presentation and Q&A
In the age of dating apps, texting, and emojis, the art of conversation has vastly diminished.
While technology has worked wonders for us in many ways, the tension of opposites still applies: when we gain something, we most often lose something else. And sadly, this digital age of instant gratification and global access that we live in has taken from us the very foundation of what makes us different, one of our most basic human needs: connection.
Here’s the beauty of human connection: When everyone else is so entrapped by digital life, emails, and Skype-meetings, the simple act of connecting with others gives you a competitive advantage. That ability to relate not only contains an exorbitant amount of emotional value, but what many don’t realize is that it can add to your bottom line too. In fact, on a lifetime value basis, emotionally connected customers are twice as valuable as highly satisfied customers.
The act of selling is all about relationships. It’s about establishing, strengthening, and leveraging human connection. Human connection allows us to not only reach another person, but it gives us the capacity to effectively impact and influence them.
You may have heard of B2B and B2C, but it’s time you hear about H2H. Learn what can you do to better your relationships with customers. It’ll pay off in the long run.
Philly Content Consultant
Blair is a content marketer and copywriter, but above all else she’s a storyteller. As an experienced marketing professional, she’s had the unique opportunity to work with a variety of clients on a vast array of topics. Over the years, Blair has helped everyone from business owners and authors to newspapers and startups, find their voice, drive traffic, leave a lasting impression and gain new business through engaging, comprehensive, and thoughtful content.
Member Fee $20.00
Non-Member Fee $40.00
1900 Market Street
Philadelphia, Pennsylvania 19103