Event Recap – Principal’s Forum: The Business Development “Secret Recipe”
September 28, 2016
With so much talk about the seller-doer model and its affect on the future of business development for the A/E/C industry, The SMPS Foundation, in partnership with AIA, AGC and NCSEA, conducted extensive research to gauge the evolution and the current state of business development models used by a broad spectrum of firms.
The presenter, Scott Butcher, FSMPS, CPSM, Vice President and CMO of JDB Engineering and the SMPS Foundation’s past president, played a leading role in the research process. At this sold-out event that brought together seller-doers and business developers, Scott shared highlights from the final report (which SMPS members can download from smps.org/foundation). Does the seller-doer model work? Is it the most effective approach? What does the future hold for both A/E/C seller-doers and dedicated business development professionals? And, most importantly, what is the secret for achieving ultimate success?
As revealed during presentation, the “secret recipe” must include a powerful mix of premium ingredients: seller-doers + dedicated business developers + marketers. Is your firm ready for the future?