Event Recap – Professional Development Day 2017
On March 8, 2017 SMPS Philadelphia held a Professional Development Day, a one-day program offering highly relevant marketing and business development tools for professionals in the AEC industries. The program was an inspiring day filled with tangible, real-world skills. The marketing track offered sessions with tools and tips for Photoshop and InDesign as well as a peek into members’ CRM systems. The business development track sessions discussed sales and strategies, leveraging LinkedIn and mending damaged business relationships. It all kicked off with dynamic keynote speaker Meg Winch, President of Communication Resources NW, presenting on winning proposals and presentations. She encouraged us to “work smarter and not harder” and shared her streamlined methodology to get selected. Attendees appreciated the easily accessible location attached to 30th Street Station, enjoyed a delicious lunch and were spoiled with snacks throughout the day. The biggest issue of the day was deciding which of the sessions to attend!