- Wednesday, January 14, 2015
8:30 — 10:30 a.m. presentation
- Hard Rock Café Philadelphia
1113-31 Market Street
Philadelphia, PA 19107
- In advance: $45 members, $65 non-members.
At door: $55 members, $75 non-members
Cancellation Policy — Cancellations made by 12:00 a.m. three business days prior to the event will be fully refunded. Due to SMPS Philadelphia’s commitment with meeting facilities for food and beverage quantities, all cancellations after that time and no-shows will be ineligible for a refund.
In furtherance of our mission to advocate for, educate, and connect leaders in the design and building industry, SMPS Philadelphia is pleased to partner with the American Society of Highway Engineers (ASHE) Delaware Valley Section to present Finding Your Strategic Planning Angle.
Strategic planning is the blueprint for the future of your firm—defining the direction and making decisions for the allocation of resources in order to pursue a particular course of action or multiple angles. This interactive, hands-on session provides attendees with tools to guide, participate, or support a successful strategic planning initiative—addressing the roles of research, internal collaboration, and implementation—that sets direction, feeds growth, and provides flexibility to address market distractions.
If you are a firm principal or marketing professional involved in strategic planning, you will learn the elements needed to develop a successful, informed direction for your firm’s growth.
If you are a marketing professional engaged in supporting implementation of your firm’s strategic plan, you will learn what research is needed to shape informed decisions and gain tools to keep initiatives and actions moving forward.
If you are newer to A/E/C marketing, you will learn how to apply these planning techniques to improve your ability to plan daily proposal, marketing communications, and business development activities.
Donna J. Corlew, CPSM, FSMPS
Chief Whatever-It-Takes Officer, C*Connect
1.5 CPSM Credits; AIA credits pending.
Hard Rock Café Philadelphia
1113-31 Market Street, Philadelphia
Event Parking: Discount parking is available for $10 at 11th and Arch Street parking lot located above the Hilton Garden Inn. Discount vouchers that you will present with your original ticket upon departure from the garage will be available at the registration table.