- Wednesday, April 15, 2015
11:30 a.m. — 1:30 p.m. presentation
- Langan Engineering & Environmental Services
30 S. 17th Street, Suite 1300
Philadelphia, PA 19103
- $10 members with boxed lunch, $25 non-members with boxed lunch.
Lunch will include a sandwich, chips, cookie and water. Lunch will NOT be available for those not registered in advance.
Cancellation Policy — Cancellations made by 12:00 a.m. three business days prior to the event will be fully refunded. Due to SMPS Philadelphia’s commitment with meeting facilities for food and beverage quantities, all cancellations after that time and no-shows will be ineligible for a refund.
Do you have a formal PR plan or do you approach promotion in an ad hoc manner, issuing news releases or pitching stories as time allows? Whether PR is your sole job function or just one of the many hats you wear as a professional services marketer, a smart PR plan can minimize effort and maximize results.
PR professional and founder of AGW Communications, Amanda Gibney Weko will help attendees understand the strategy behind effective PR. With plenty of dialogue and A/E/C-world examples, Weko will explain how smart planning can help you gain management buy-in, leverage other communication tools, and objectively evaluate performance.
The session will explore examples of strategic PR activity, from building journalist relationships and crafting strong story pitches to professional involvement and awards.[mappress mapid=”66″]
Langan Engineering and Environmental Services
30 S. 17th Street, Suite 1300, Philadelphia