- Wednesday, October 15, 2014
5:00 — 7:30 p.m. presentation
- Urban Engineers, Inc.
530 Walnut Street
Philadelphia, PA 19106
- Member in Advance – $55.00
Member at Door – $75.00
Non-Member in Advance – $75.00
Non-Member at Door – $95.00
Cancellation Policy — Cancellations made by 12:00 a.m. three business days prior to the event will be fully refunded. Due to SMPS Philadelphia’s commitment with meeting facilities for food and beverage quantities, all cancellations after that time and no-shows will be ineligible for a refund.
Ask any A/E/C leader the best way to differentiate their firm from their competitors and you’ll likely hear “thought leadership” as a top answer. But the steps to accomplishing it are not always clear. Content marketing is one of the most powerful ways to bolster your firm’s profile to attract and engage prospects before the RFP comes out. And it can also be a driving force in building credibility and thought leadership. It’s the key to establishing long-term relationships with prospects and existing clients by delivering valuable information and insight that educates, informs and ultimately positions your firm as subject-matter experts.
While content marketing is growing in popularity, the methodology to design, build and, ultimately, operate an effective program can seem like a challenging task. So how, exactly, do you make content marketing work for your A/E/C firm? Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will explain the anatomy of effective content marketing, step-by-step best practices and the strategic approach for building a powerful content marketing program for your firm.
Attendees will learn about:
– Building thought leadership using content marketing
– Developing and refining a content marketing strategy
– Fundamental tactics for creating magnetic and engaging content
– Types of content to use and how to make it relevant to your audience
– Creating a thought-leadership blog that attracts visitors
– Using content to convert website visitors and nurture them as leads
– Basic components of a content marketing program and how to manage it
You’ll also learn how to:
– Obtain buy-in from firm principals and leadership
– Engage technical staff to become content creators
– Develop a content marketing roadmap
– Make your content marketing and social media work together
– Promote your content and expand beyond your client list
– Track the impact and effectiveness of your content marketing program
This program is eligible for 1.5 CPSM credits. AIA credits pending.[mappress mapid=”54″]
530 Walnut Street, Philadelphia