The End of the Easy Button | How the Maturation of Digital Affects Marketing Strategies
November 14, 2018
8:00 AM – 10:30 AM
It’s time to face it: the ecosystem of digital is becoming mature. When digital marketers talk about ‘trends’ these days, they talk less about new technologies, emerging social media platforms, or SEO tricks and more about using strategy and data to better leverage already familiar tools and techniques.
Join your colleagues and peers for an overview of what got a lot of buzz in 2018 and a look ahead at changes taking place in digital realm. Most importantly, gain insight on which of these trends is most important for your firm.
Specific trends include:
- Big data and machine learning
- Voice search and digital assistants
- The rise of influencer marketing
Use what you already know about your clients and firm to thrive on the web. Success in digital marketing starts with an audit to assess your firm’s service offerings and your current or desired clients to inform a strategy for where to place your resources in various digital marketing channels.
These channels include:
- Your website
- Social media
- Paid advertising
AIA Learning Credits:
- Digital marketing trends in AEC
- The rise of influencer marketing and how to make it work for your firm
- Identify what trends are most beneficial to growing your firm
- Audit existing digital marketing trends to inform a strategic digital marketing plan
About the Presenter:
Founder & President
David is the founder and president of Splat, Inc, a digital marketing agency he began in 2001.
Splat provides web design and digital marketing services for clients across multiple industries, including professional services, real estate, and B2B clients. The agency helps businesses grow by creating smart digital strategies that marry strengths, needs, and aspirations to happy, revenue-producing outcomes.
Splat thinks strategy first, but implements strategy by way of its expertise in website design and development, organic search engine optimization (SEO), pay-per-click advertising, and content curation and promotion.
Member Cost: $20 | Non-member Cost: $40
Credits: Approved for 2 AIA CES LUs and 2 CPSM Credits
1900 Market Street
Philadelphia, PA 19103
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.