Content Marketing & Business Development – September 26, 2018
11:30 AM – 1:30 PM Lunch Presentation
Create, share and measure! Learn how to leverage your creative abilities and industry expertise to support business development efforts, connect with your clients, and increase internal & external engagement.
In this session, Josh Martin, Marketing Manager at P.Agnes, will share the fundamentals of content marketing, along with secret tips and tricks to making content marketing work for your goals. Learn about content strategy and execution, tailored to the Architecture, Engineering & Construction industry.
This session will also include Kristen Poli, Manager of Strategy Services at Contently, traveling from New York to discuss ways to report and measure key metrics in order to add value. Kristen will also share the ins and outs of choosing appropriate platforms for your content that align with your strategic goals.
The end of this session will include an exercise for brainstorming content marketing ideas personalized for your firm’s needs.
- Understand the purpose of Content Marketing and its capabilities for brand visibility
- Locate where to find the inspiration and/or information for content
- Create value for your efforts by measuring and reporting key metrics
- Turn your content into a business development initiative
- Craft a content marketing strategy that compliments your company culture
About the Presenters:
Member Cost: $45 | Non-member Cost: $60
Hard Rock Café | 1113-31 Market Street, Philadelphia, PA 19107
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.