This Event Has Already Occurred.
Building Upon Social Media Fundamentals – May 9, 2018
8:00 to 8:30 AM – Registration and Networking
8:30 to 10:30 AM – AM Lab/Instruction
10:30 – 11:00 AM – Q&A
Get Connected! Learn how to leverage your firm’s social media platforms to support business development efforts, connect with your clients, and increase employee engagement.
Social media is a large part of our world today—and is thriving and growing by the minute. We all are aware of the networks and know that posting is important. This session, led by Jenn Finan, Social Media Strategist for Norr, will build upon your general knowledge of Social Media. Come learn about goal building, systems for organizing posts and content, ways to report key metrics to add value, how to make social media relevant to BD efforts, and getting buy-in from your internal staff to help you with engagement/office culture.
Speaker: Jenn Finan
Social Media Strategist, NORR
Jenn builds and manages social media identities for companies, specializing in the AEC industry. She has been part of SMPS since 2014 and serves on the Communications Committee. She is currently head of social media strategy at NORR and resides in the Fishtown neighborhood of Philadelphia.
AIA Learning Objectives
- Hone in on a successful social media strategy by identifying goals
- Become a social media content machine by organizing and deploying with tools
- Create value for your social media efforts by measuring and reporting key metrics
- Turn a social media lead into a business development initiative
- Build a communicative company culture that supports social media engagement
This program has been approved for 1 AIA CES LUs and 1 CPSM CEUs.
Cost: Members $20; Nonmembers $40
Register by 5/6/18 by 11 PM
Special Thanks to Our Event Sponsor:
Pennoni | 1900 Market St Suite #300, Philadelphia, PA 19103
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant maybe substituted for another at no charge up until 24 hours prior to the event by emailing firstname.lastname@example.org.