Brand-Based Culture: Your Real Competitive Advantage
February 20, 2019
8:00 AM – Networking
8:30 AM – Presentation
Culture has gotten a lot of play lately – and deservedly so, as we all are beginning to recognize its vital role in any transformative change within organizations.
The benefits of having a strong culture extend far beyond the increased effectiveness of employee recruitment programs or reduced costs of employee turnover. Engaged employees translate into increased motivation and productivity, higher quality of work and better customer experience – just to name a few.
But creating and sustaining great corporate cultures is not easy. It requires an intentional, disciplined and ongoing effort to master the alignment of business strategy, brand and employee experience. For some firms this will require a significant behavioral and operational shift – breaking down internal silos, improving employee engagement and investing in more effective systems and processes for collecting employee feedback.
It will require changing the view of brands as collections of logos, taglines and websites. And looking at your firm’s brand as a strategic platform that guides and aligns everything you do. It will require a better understanding of your ideal employee persona and creating an employee experience that’s authentic and relevant. To compete and win in the decade ahead, A/E/C firms must find new ways to attract, engage and retain the next generation of empowered employees. Employees who are guided by a single motivation: what’s in it for me?
In professional services, we are only as good as our people. Isn’t it time we rethink the role of a distinct, engaging, on-brand culture in gaining a sustained competitive advantage in the 21st-century fast-changing marketplace?
Ida Cheinman, Principal and Creative Director at Substance151
Member Cost: $35 | Non-member Cost: $50
*Registration includes a light breakfast.
Two Commerce Square
2001 Market Street, 10th Floor
Philadelphia, Pennsylvania 19103
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.