The Art of the Rebrand
September 25, 2019
Times are subject to change:
5:30 – 6:00 Cocktail Hour
6:00 – 6:45 Moderated Panel Discussion
6:45 – 7:30 Q&A from Audience
Join us for a fun and insightful evening featuring a panel of marketers, designers, and branding specialists discussing everything from designing a new logo and brand guidelines to internal and external messaging/communication of a new corporate identity. Executives and marketers alike find the concept of updating their brand daunting, and sometimes go their entire careers without doing so. This event is our attempt to demystify the process and give you the tools (and confidence) you need to get it done.
Lead Graphic Designer, Genesis Engineers
Alyse Chestnut is a Graphic Desi gner and she has about 5 years of experience in the AEC industry, most recently she became the Lead Graphic Designer at Genesis Engineers, an Architecture, Engineering, and Construction firm in Plymouth Meeting, PA. Alyse is the creator of the new brand identity, logo, and website for Wick Fisher White, the 110 year anniversary logo for Irwin & Leighton Commercial Builders, and the new logos for CREW Philadelphia. Alyse believes that she has found her niche with branding and designing within the AEC industry, which has both challenged her and played a key role in her growth as a creative professional.
Business Development Manager, Francis Cauffman Architects
Tess Bousquet has been leading Business Development efforts at FCA since 2015. Tess executes strategic plans to identify, solicit, and win new business opportunities. A dedicated and communicative team player, she deeply values cultivating genuine relationships with individuals in the industry. Last year FCA underwent a rebrand and overhaul of all marketing materials; Tess was instrumental in that process.
Senior Graphic Designer & Proposal Writer, Knoll Inc
Nicole Whitney has been with Knoll, Inc for the last 6 years in various design roles- from product specification and project management, to marketing and graphic design. In her most recent role, in an effort to consolidate Knoll’s branding across their vast sales organization and showrooms in the US and abroad, Nicole created a new global brand guidelines document, along with the associated marketing materials, presentations and templates. In addition, Nicole developed the brand presence for Whitney Homes, an interior design & real estate company, where she designed the brand guidelines, logo, color scheme, website and creative direction across all social media platforms.
Owner & Creative Director, Odd Graphics
Shannon Creamer-Franke is the founder and creative director of Oddgraphic, a full-service creative agency specializing in the A/E/C industry. Shannon has lead rebranding efforts for dozens of A/E/C clients throughout her career, and has a unique perspective on the challenges, solutions, and best practices associated with undertaking corporate identity initiatives.
- Learn how to determine if a corporate rebrand is right for you and your organization.
- Learn the steps to carrying out a successful rebrand.
- Understand the costs and benefits of undertaking corporate rebrand initiatives.
- Learn how to implement a well-designed corporate identity campaign.
Member registration before 9/23: $45
Member walk-in registration (after 9/23): $55
Guest registration before 9/23: $65
Guest walk-in registration (after 9/23): $75
Thanks to our in-kind sponsor for providing the venue:
33 North 2nd Street
Philadelphia PA 19106
Cancellations made two weeks prior to the event will be fully refunded, minus a $10 processing fee. Due to SMPS Philadelphia’s commitment with vendors, all cancellations after that time and no-shows will be ineligible for a refund, though a registrant may substitute for another event at no charge up until 24 hours prior to the event.