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AIA Marketing Program: Six Steps to Growing Your Business and Becoming an Asset to Your Firm – April 18
5:30PM – 7:00PM
*Additional Dates: May 16, June 20, 2017
AIA Philadelphia and SMPS Philadelphia jointly present this six-part series to provide you with the tools to ANALYZE, PLAN, DEVELOP, PROPOSE, PROMOTE and MANAGE the growth of your business.
Attendees will learn how to use available tools to research competition, develop and implement a marketing plan, build lasting business relationships, spread the word about their firm’s brand and manage information to put you and your firm ahead of the pack.
Session 1: ANALYZE
This session will focus on how to use social media, the internet, industry publications, white papers, and forecasting models to understand your clients’ needs, know your competition, and grasp how the economy is impacting your business.
Session 2: PLAN
This session will focus on what a marketing plan is, how to develop one, and how to use it to grow your network and win work.
Session 3: DEVELOP
This session will focus on how to develop and maintain business relationships that lead to future work.
Session 4: PROPOSE
This session will focus on proposal development; it is not just a task for the marketing department.
Session 5: PROMOTE
This session will focus on using social media, the press, special events, and your brand to promote your message.
Session 6: MANAGE
This session will focus on using information management and communications to propel your firm to the next level.
Registration and networking will take place at 5:30pm followed by the program from 6:00-7:00pm. This program is eligible for 1 CPSM and 1 AIA credit per presentation.
Individual Session Cost: $10 members/$20 non-members
All Six Sessions Cost: $40 members/$80 non-members
Center for Architecture | 1218 Arch Street, Philadelphia, PA 19107
Cancellations made by 12:00 a.m. three business days prior to the event will be fully refunded. Due to SMPS Philadelphia’s commitment with meeting facilities for food and beverage quantities, all cancellations after that time and no-shows will be ineligible for a refund.